BUILT FOR
THE MARKETS
they abandoned.

Zillow's business model depends on agent advertising. That means they're incentivised to serve agents, not buyers. It means they ignore the 23,000 cities that don't generate enough ad revenue to matter.

Folio was built to fill that vacuum. A pure intelligence layer — no advertising model, no conflict of interest. Transparent data. Predictive scores. Markets that matter to real buyers and real agents, not just to Wall Street.