EST. 2026 · REAL ESTATE INTELLIGENCE
Folio.
MON, MAY 11, 2026
3,794 ZIPS TRACKED
Real EstateFloridaNaples34102
ZIP Code Market Intelligence · Updated 2026-02-28

34102
Naples, Florida

Source: Redfin MLS · Folio PropIQ™ Intelligence
41PROPIQ™
Caution
Median Sale Price
$2.10M
↓ -18.4% year over year
Avg Days on Market
77d
Median to go under contract
Sold Above List
3%
of homes
Price Drops
N/A
of active listings
PropIQ™ Signal Breakdown
Price Momentum49
DOM Velocity0
Inventory Health4
Investment Signal100
School Trajectory70
Market Analysis

Naples 34102 needs watching.

The 34102 ZIP code in Naples, Florida has a median sale price of $2.10M, down -18.4% year-over-year. Homes spend an average of 77 days on market, with 3% of homes selling above list price.

Folio's PropIQ™ score of 41 signals Caution conditions. Elevated price drops and longer days on market indicate softening in 34102.

Folio Market Intelligence Report · 34102AI ANALYSIS

ZIP code 34102 in Naples has experienced a significant market correction, with the median sale price of $2,100,000 representing an 18.4% year-over-year decline. Properties are averaging 76.5 days on market, indicating substantially slower absorption than peak periods. Only 3% of homes are selling above list price, confirming weak buyer urgency in this ultra-luxury segment. The combination of extended marketing time and price compression signals a fundamental shift from the seller-dominated conditions that previously characterized this coastal Naples market.

These conditions favor cash-heavy buyers who can negotiate from a position of strength, particularly those willing to execute during the 76.5-day average marketing window when seller motivation typically increases. Investors seeking luxury vacation rentals face headwinds given the 18.4% depreciation trend. Current sellers with time-sensitive needs or elevated carrying costs are most disadvantaged, while patient sellers who can wait for market stabilization maintain better positioning than those forced to transact immediately.

The PropIQ score of 41 signals continued caution, suggesting further price discovery is likely before this market finds a floor. The 3% above-list metric indicates insufficient demand to absorb current inventory at prevailing valuations. Buyers should monitor whether days-on-market extends beyond 80 days, which would confirm additional downward price pressure. The score suggests Q2 2026 will remain a negotiation-driven environment rather than a recovery phase.

Frequently Asked Questions

What is the median home price in 34102 Naples?

The median sale price in 34102 is $2.10M, down -18.4% year-over-year as of 2026-02-28.

How long do homes stay on the market in Naples 34102?

Homes in 34102 Naples spend an average of 77 days on market before going under contract.

Is Naples 34102 a good place to invest in real estate?

Folio's PropIQ™ score for 34102 is 41/100 — a Caution signal. 3% of homes sold above asking.

What does a PropIQ™ score of 41 mean for 34102?

PropIQ™ is Folio's proprietary market score combining price momentum, days-on-market velocity, inventory absorption, and investment signals into a 0–100 number. Score of 41 = Caution in 34102 Naples, Florida.

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